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Unless you’ve been living under a rock, you probably heard about Mark Zuckerburg’s rebranding of Facebook to Meta in October 2021. With that announcement came the declaration of social revolution: The Metaverse.

With the Metaverse promising to expand and create endless virtual possibilities, it’s a platform you need to get to know fast.

What is the Metaverse?

The Metaverse is a persistent, virtual space where people can meet and interact like they do in the real world. It’s also a platform enabling you to create and own your digital assets – from clothes to houses to vehicles.

In short, it’s the next big thing in social media, gaming, and entertainment.

How important is the Metaverse for organisations?

Sure, the description above may leave you wondering how a seemingly game-like platform can benefit your business.

But as we continue to spend more time online, the Metaverse is becoming an increasingly important space for organisations – both in terms of marketing and sales opportunities and as a place to hold virtual events.

For example, imagine being able to host a product launch or company-wide meeting in the Metaverse. Not only would you be able to reach a global audience with the click of a button, but you could also create an immersive, engaging experience that would stay with your attendees long after the event.

And that’s just the tip of the iceberg. With the Metaverse still in its early stages, organisations have endless potential to get involved and reap the benefits.

Why businesses should be incorporating the Metaverse in their business plans

Because the Metaverse is still in its early phases, there is a lot of potential for enterprises to get involved and profit.

Some of the ways businesses can take advantage of the Metaverse include:

Marketing and advertising

With the Metaverse comes a whole new world of marketing and advertising opportunities.

For example, you could create an interactive, 3D ad that allows users to explore your product or service fun and engagingly.


The Metaverse can also be a powerful sales tool.

For example, you could set up a virtual showroom for your products or services or create an immersive experience that allows potential customers to try your product before buying it.

Virtual events

The Metaverse is the perfect platform for hosting virtual events.

Not only can you reach a global audience with the click of a button, but you can also create an immersive, engaging experience that will stay with your attendees long after the event.

Training and education

The Metaverse can be a valuable tool for training and education, leading to further collaboration and innovation potential.

For example, you could create a virtual simulation of your work environment that allows employees to get hands-on experience without putting them in real danger.

Owning digital assets

One of the unique aspects of the Metaverse is that you can own digital assets – from clothes to houses to vehicles.

This opens up a whole new world of possibilities for businesses, which can now create and sell virtual products and experiences, including the ever-growing world of cryptocurrency.

Latest trends within the Metaverse

If we look at some of the latest trends in the Metaverse, we can already tell how different businesses will look when incorporating this new platform.

  1. Social media is becoming VR-friendly
  2. Blockchain is being used to create digital assets
  3. Augmented reality is being integrated into the Metaverse
  4. Synthetic media will be used to create realistic avatars
  5. 5G will provide the power boost needed for the Metaverse to reach its full potential
So, what does the future hold for the Metaverse?

As the platform continues to grow and evolve, we expect more businesses and organisations to get involved.

We’ll also see a rise in developing new applications and features that make the Metaverse more immersive and engaging.

DNA can provide you consultancy and help with the development of incorporating Metaverse

One thing is for sure: the Metaverse is here to stay. And it’s only going to get bigger and better. Incorporating it into your business strategy can help boost your company as we head into this virtual future.

So, if you’re not already on board, now is the time to jump on the bandwagon and get involved in the social revolution.

Work with us; together, we can guide your business towards a Metaverse build that brings results.